Analysis Of Marquette University s Marketing And...

Marquette University had many successes building its brand through a strategic social media strategy. According to the case study, members of The Office of Communications and Marketing supported and participated in the conception and planning stages to help structure an effective social media strategy. In addition to the research and information gathered internally, the university also engaged with a variety of audiences, not physically on the campus, to further extend its market research and brand. Marquette University’s marketing and communications team’s strategy for social media is focused on engagement, dialogue, bridging of information, and community. This strategy aligns with the university’s mission, â€Å"the search for truth, the discovery and sharing of knowledge, the fostering of personal and professional excellence† (†About Marquette: Our Mission,† n.d.). I think the digital efforts by the Marquette University were effective because of the following tactics. The team†¦ 1. Designed strategic campaigns (combination of online and traditional tactics) a. The Give Marquette campaign, designed to remind older alumni of their years on campus. b. Marquette pride photo competition on Flicker 2. Integrated social media networks - (Twitter, Facebook, Flicker, Foursquare, Tumbler and so on.) This level of engagement online by the university really blew my mind. I can barely wrap my arms around the first two social platforms in my day-to-day work activities. I am very impressed.Show MoreRelated_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pagesto Statistics and Data Analysis This page intentionally left blank Introduction to Statistics and Data Analysis Third Edition Roxy Peck California Polytechnic State University, San Luis Obispo Chris Olsen George Washington High School, Cedar Rapids, IA Jay Devore California Polytechnic State University, San Luis Obispo Australia †¢ Brazil †¢ Canada †¢ Mexico †¢ Singapore †¢ Spain †¢ United Kingdom †¢ United States Introduction to Statistics and Data Analysis, Third Edition Roxy Peck